• Understanding how to drive strategic value is an important part of the entrepreneurial process and pays dividends regardless of outcome. 

  • Strategic acquisitions are primarily driven by competitive forces. Waiting to do the work until you have an offer or as a plan B is too late. 

  • M&A is a qualitative process much more than a quantitative one. The most successful outcomes come from understanding how to minimize downside risk to decision makers as well as articulating the upside.